تبلیغات
آموزش کسب و کار خانگی|خود اشتغالی|تجارت الکترونیک - بازاریابی و مدیریت تبلیغات

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بازاریابی و مدیریت تبلیغات

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مدیریت تبلیغات شامل تجزیه و تحلیل، طرح ریزی، اجرا و کنترل برنامه های تبلیغاتی یک سازمان به منظور برندسازی و افزایش سودآوری و ارزش آن سازمان است

تبلیغات فعالیت های خاصی در بازاری کردن کالاها با هدف آگاه ساختن مردم از محصولات  و خدماتی است که به فروش می‏رسد. تبلیغ در حالی که مردم را آگاه

می‏سازد و کالا را مشهور می‏کند، آنان را نیز به امری ترغیب می‏نماید. تبلیغات را با توجه به شکل و نوع ارسال پیام یا شیوه اجرای و القایی آن به تبلیغات مستقیم و

تبلیغات غیر مستقیم و از لحاظ موضوعی عمدتاً به تبلیغات تجاری و تبلیغات سیاسی تقسیم می‌کنند. چنین تقسیم بندی برای تسهیل فهم نقش و کارکرد

تبلیغات است و در عمل غیر ممکن به نظر می‌رسد


منبع: www.isiarticles.com

نوشته شده در : پنجشنبه 31 اردیبهشت 1394  توسط : سامان ابوطالبی.    نظرات() .

برچسب ها: بازاریابی و مدیریت تبلیغات ، بازاریابی ، تبلیغات ، مدیریت تبلیغات ، بازاریابی از طریق تبلیغات ،
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